5 Insights Why You Need Customer Journey Mapping

The customer journey plays a significant role in the business. Mapping that journey allows you to visualize the customer’s experience through the customer’s eyes. It builds knowledge about what your customer needs at various touch points on the journey and how well you are servicing these requirements. And it gives you insights into what their …

Top 5 Benefits of Inbound Marketing for Traditional Marketers

Over the past decade, marketing has evolved to become a more technologically and data driven industry. Traditional techniques of attracting and converting customers have gradually become outdated or ineffective. This is largely due to modern consumer trends that involve prospects conducting active research before buying. Prospects first go online to find out more about their …