5 Insights Why You Need Customer Journey Mapping

The customer journey plays a significant role in the business. Mapping that journey allows you to visualize the customer’s experience through the customer’s eyes. It builds knowledge about what your customer needs at various touch points on the journey and how well you are servicing these requirements. And it gives you insights into what their …

5 Reasons Why Videos Should Be Included in Your Inbound Content Strategy

5 Reasons Why Videos Should Be Included in Your Inbound Content Strategy For traditional marketers who are just getting started with digital inbound marketing, adding video to your content strategy will go a long way in helping you run your first successful campaign. If you are unfamiliar with the potential that video marketing offers, consider …

10 Digital Marketing Myths Dispelled

Digital marketing is littered with statements and beliefs that, with a bit of research, prove to be ill-thought and some way wide of the mark. You might think it’s simple to become a more digitally driven organisation; ‘Let’s get a website and create a Twitter profile. That’s all we need to maximise our digital use …