Why is empathy critical for a brand?

For brands, empathy can be used to create fully fleshed out marketing personas or buyer personas, which can help to inform more effective targeting. For us marketers, it goes beyond that it means finding out what customers value and – aim to provide that before even trying to sell to them. By creating content that …

5 Insights Why You Need Customer Journey Mapping

The customer journey plays a significant role in the business. Mapping that journey allows you to visualize the customer’s experience through the customer’s eyes. It builds knowledge about what your customer needs at various touch points on the journey and how well you are servicing these requirements. And it gives you insights into what their …

10 Digital Marketing Myths Dispelled

Digital marketing is littered with statements and beliefs that, with a bit of research, prove to be ill-thought and some way wide of the mark. You might think it’s simple to become a more digitally driven organisation; ‘Let’s get a website and create a Twitter profile. That’s all we need to maximise our digital use …