Why Social Media?
Social media has evolved and become a principal player in advertising game for businesses. I often come across of this question, how important is social media for business? Well, I firmly believe that The Right Social Media Marketing Strategy Can Help You Slay the Competition. Social media are going to vary from organization to organization. Let’s face it, it’s 2017, and we all have a pretty good understanding of social media and how it works, right? But, believe it or not, some companies are slow to take part in social media. According to Clutch 2017 Small Business Social Media Survey, 24 percent of small businesses have zero social media presence. That’s just about one in four small business owners.
If you’re wondering how social media can benefit your business, here are just a few benefits:
1 Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. I would encourage every organization to have a social media presence. It’s a way to have productive conversations and create meaningful connections with your target audience.
2 Humanize Your Brand
Social media is a way to humanize your business. It’s a way to showcase your company’s personality. Start by developing a brand voice. It should be consistent across all of your profiles and fit the perception you want to give about your brand.
3 Build relationships
It’s a way to bring your customers together and build community. It’s a two-way channel where you have the opportunity to enrich relationships with your customers. In a world where consumers are constantly bombarded with ads, content and marketing messages it’s a great way stay top of mind with your customers.
4 Provide rich customer experiences
Social media is an excellent platform to establish your brand as an authority in your industry. Research shows that 67% of consumers have used a company’s social media site for servicing, compared with 33% for social marketing.
5 Increase website traffic and search ranking
It’s also a great way to multitask and invest your time in social media and reap the benefits of search engine optimization. Social media help to direct the traffic to your website. Social media and search engine optimization often go hand in hand. Additionally, if you run a business and have a website, the comments and feedback that you receive will increase traffic to your site along with developing a bond with the customers. And it also gives your audience choices. Any brand that doesn’t leverage the power of social media to their advantage runs the risk of soon turning obsolete.
6 Increase loyalty
When you have a presence on social media, you make it easier for your customers to find and connect with you. When you think of companies like Nike, Apple or Starbucks, you’ll notice their customers are incredibly loyal and consistently choose them over the competition no matter what. Your presence on social media will allow you to connect with your customers on a more personal level.
So when we’re looking at social media, an organization needs to think about what is going to make most sense to their business. Social channels are a sign of a company’s dedication to transparency, accountability and even customer service. Customers recognize this and expect to see a brand engaging with them.