5 Reasons Why Videos Should Be Included in Your Inbound Content Strategy

5 Reasons Why Videos Should Be Included in Your Inbound Content Strategy For traditional marketers who are just getting started with digital inbound marketing, adding video to your content strategy will go a long way in helping you run your first successful campaign. If you are unfamiliar with the potential that video marketing offers, consider …

Top 5 Benefits of Inbound Marketing for Traditional Marketers

Over the past decade, marketing has evolved to become a more technologically and data driven industry. Traditional techniques of attracting and converting customers have gradually become outdated or ineffective. This is largely due to modern consumer trends that involve prospects conducting active research before buying. Prospects first go online to find out more about their …

10 Digital Marketing Myths Dispelled

Digital marketing is littered with statements and beliefs that, with a bit of research, prove to be ill-thought and some way wide of the mark. You might think it’s simple to become a more digitally driven organisation; ‘Let’s get a website and create a Twitter profile. That’s all we need to maximise our digital use …