Why is empathy critical for a brand?

For brands, empathy can be used to create fully fleshed out marketing personas or buyer personas, which can help to inform more effective targeting. For us marketers, it goes beyond that it means finding out what customers value and – aim to provide that before even trying to sell to them. By creating content that …

5 Insights Why You Need Customer Journey Mapping

The customer journey plays a significant role in the business. Mapping that journey allows you to visualize the customer’s experience through the customer’s eyes. It builds knowledge about what your customer needs at various touch points on the journey and how well you are servicing these requirements. And it gives you insights into what their …

5 Reasons Why Videos Should Be Included in Your Inbound Content Strategy

5 Reasons Why Videos Should Be Included in Your Inbound Content Strategy For traditional marketers who are just getting started with digital inbound marketing, adding video to your content strategy will go a long way in helping you run your first successful campaign. If you are unfamiliar with the potential that video marketing offers, consider …

Top 5 Benefits of Inbound Marketing for Traditional Marketers

Over the past decade, marketing has evolved to become a more technologically and data driven industry. Traditional techniques of attracting and converting customers have gradually become outdated or ineffective. This is largely due to modern consumer trends that involve prospects conducting active research before buying. Prospects first go online to find out more about their …